M&Ms, chokoleti chophimbidwa ndi maswiti, chakhala chokoma chokondedwa kwazaka zambiri. Ndi mitundu yawo yowoneka bwino komanso kukoma kokoma, zakhala zofunika kwambiri m'mabanja ambiri. Komabe, mphekesera zakhala zikufalikira kuti M&Ms atha kusintha dzina. M'nkhaniyi, tiwona chowonadi chomwe chili kumbuyo kwamalingaliro awa ndikukambirana za chisinthiko cha M&Ms ndimakina opangira chokoletizomwe zimawapanga iwo.
Kuti timvetsetse zomwe zingasinthe dzina, tiyeni tifufuze kaye mbiri ya M&Ms. Maswiti adapangidwa koyamba mu 1941 ndi Forrest Mars Sr., mwana wa woyambitsa Mars Company. Dzina lakuti "M&M" limachokera ku zoyamba za Forrest Mars Sr. ndi bwenzi lake la bizinesi, Bruce Murrie. Onse pamodzi, adasintha malonda a maswiti popanga chinthu chapadera chomwe chimaphatikiza chokoleti ndi chipolopolo cholimba cha maswiti.
Kwa zaka zambiri, M&Ms akhala chodabwitsa padziko lonse lapansi. Awonjezera kukoma kwawo kosiyanasiyana, monga mtedza, batala wa mtedza, amondi, ndi crispy. Kampaniyo idayesanso zokometsera zocheperako komanso zosintha zanyengo kuti zikwaniritse zokonda ndi zokonda zosiyanasiyana. Komabe, mtundu woyambirira wa chokoleti chamkaka wokhala ndi maswiti ukadali wokonda kwambiri.
Tsopano, tiyeni tikambirane zongopeka zaposachedwa zakusintha kwa dzina la M&Ms. Ngakhale pakhala zokambirana mkati mwa Mars Company zokhuza kukonzanso dzina, palibe chilengezo chokhudza dzina latsopano la M&Ms. Ndikofunikira kulingalira kuti mayina amtundu amawunikiridwa nthawi ndi nthawi, ndipo makampani nthawi zambiri amafufuza zosankha kuti atsitsimutse chithunzi chawo ndikukopa makasitomala atsopano. Komabe, kusintha dzina lachidziwitso chodziwika bwino komanso chodziwika bwino ngati M&Ms ndichisankho chofunikira chomwe chingafune kuganiziridwa bwino.
Chifukwa chimodzi chomwe chingapangitse kuti dzina lisinthidwe ndikugwirizanitsa mtunduwo ndi zomwe kampani ikufuna kuti ipitirire. M'zaka zaposachedwa, pakhala pali chidwi chochulukirachulukira pakuchepetsa zinyalala zapulasitiki komanso kulimbikitsa machitidwe okonda zachilengedwe. M&Ms, monga makampani ena ambiri, akhala akufufuza njira kuti akhale okhazikika. Kusintha dzina kungakhale njira yabwino yowonetsera kudzipereka kwawo ku chilengedwe ndikuwonetseratu zoyesayesa zawo pakupanga njira zosungiramo zosungiramo katundu ndi zopezera.
Ngati M&Ms angasinthidwe dzina, mosakayikira zikanadzutsa mafunso okhudza tsogolo la maswiti odziwika bwino. Kodi kukoma ndi kapangidwe kake zikhalabe chimodzimodzi? Kodi dzina latsopanoli lingagwirizane ndi ogula mwamphamvu ngati loyambirira? Izi ndi zofunika kwambiri zomwe kampani ya Mars ikuyenera kuthana nayo kuti zitsimikizire kuti zikuyenda bwino ndikusunga kukhulupirika kwamakasitomala.
Kupatula maswiti pawokha, makina a M&M amathandizanso kwambiri popanga maswiti awa.Makina a M&Mndiukadaulo wodabwitsa, wopangidwa kuti uphike bwino chokoleti chilichonse ndi chipolopolo cha maswiti. Njirayi imayamba ndi kudyetsedwa kwa mphodza za chokoleti m'makina, ndipo pamene akuyenda pamzere wopangira, amakutidwa ndi chipolopolo cholimba cha maswiti, kenako amapukutidwa kuti awonekere.
Makina a M&M adasintha pakapita nthawi kuti akwaniritse kuchuluka kwa chokoleti chokoma ichi. Kupita patsogolo kwaukadaulo kwapangitsa kuti mitengo ipangike mwachangu komanso kuwongolera bwino. Makinawa ali ndi masensa apamwamba komanso makina odzipangira okha kuti awonetsetse kuti zokutira mosasinthasintha, zomwe zimapangitsa kuti M&M ikhale yabwino nthawi zonse.
Ngakhale zitasintha dzina, chinthu chimodzi ndi chotsimikizika: M&Ms ipitiliza kukhala maswiti otchuka komanso okondedwa padziko lonse lapansi. Kaya amasewera dzina latsopano kapena ayi, kuphatikiza kosangalatsa kwa chokoleti ndi chipolopolo cha maswiti kumadzetsa chisangalalo kwa anthu azaka zonse. Pamene tikudikirira mwachidwi chilengezo chilichonse chochokera ku Mars Company, sitinganene kuti M&Ms ikhalabe chakudya chokondedwa kwa mibadwo ikubwerayi.
Nthawi yotumiza: Aug-16-2023