M&M's, zidutswa za chokoleti zokutidwa ndi maswiti, zakhala zokondedwa kwazaka zambiri. Chimodzi mwazinthu zomwe zapangitsa kuti M&M ikhale yotchuka kwambiri ndi otchulidwa osaiwalika komanso okondedwa, omwe amadziwika kutiM&M Spokescandies. Anthu otchulidwawa, aliyense ali ndi umunthu wapadera komanso maonekedwe ake, adathandizira kwambiri pazamalonda zamalonda. Komabe, kwa zaka zambiri, pakhala kusintha kwa maonekedwe a anthuwa, kusiya ambiri akudzifunsa kuti, "Kodi chinachitika ndi chiyani kwa M & M Spokescandies?"
Kuti mumvetsetse kusinthika kwa M&M Spokescandies, ndikofunikira kuyang'ana mmbuyo mbiri yawo. Mascots oyambirira a M & M, Ofiira ndi Achikasu, adayambitsidwa mu 1954. Wofiira, mtsogoleri wodzidalira yekha, ndi Yellow, goofball wokondedwa, adakhala okondedwa pompopompo pakati pa ogula. Zokambirana zawo zoseketsa komanso zoseketsa pazotsatsa zidakopa mitima ya anthu mamiliyoni ambiri, ndikukhazikitsa mgwirizano wamphamvu ndi mtunduwo.
M'kupita kwa zaka, a M&M adayambitsa ma Spokescandies osakanikirana. Otchulidwa atsopanowa akuphatikiza Green, M&M yachikazi komanso yodzidalira, Orange, M&M wankhawa komanso wodekha, ndi Blue, M&M wokhazikika komanso wokhazikika. Otchulidwawa adabweretsa kusiyanasiyana ndikukulitsa umunthu wamtundu wa M&M.
Komabe, m'zaka zaposachedwa, pakhala kusintha koyimira kwa M&M Spokescandies. Kusintha kodziwika kwambiri kunachitika mu 2012 pomwe mawonekedwe a Blue adachotsedwa kwakanthawi pazotsatsa. Chisankhochi chinayambitsa nkhawa ndi malingaliro pakati pa mafani. Ambiri amadabwa ngati kusowa kwa Blue kunali kosatha kapena ngati pali chifukwa chozama chomwe chinayambitsa kusintha.
Chowonadi ndichakuti, kutha kwa Blue, monga njira zambiri zotsatsa, kunali njira yabwino. Mars, Incorporated, kholo la kampani yaMaswiti a chokoleti a M&M, ankafuna kupanga chiyembekezero ndi kupanga phokoso mozungulira malonda awo a Super Bowl XLVI. Kusowa kwa Blue pa kampeni kunapangitsa kuti abwerere bwino pomwe mafani amadikirira mwachidwi kuti abwerere. Kusunthaku kunawonetsa mphamvu komanso kukopa anthu ongopekawa amapitilira ogula.
Kusintha kwina komwe kwakhudza M&M Spokescandies ndikukhazikitsa kwa zilembo zocheperako kapena zanyengo. M&M's ayesa ndi makampeni osiyanasiyana, monga Halowini, Khrisimasi, komanso kuyanjana ndi makanema ngati "Star Wars." Zolemba zochepa izi, ngakhale zitangokhalitsa, zawonjezera chisangalalo ndi zachilendo ku mtundu wa M&M.
Kuphatikiza pa kampeni yotsatsa, a M&M Spokescandies amawonekera mwa apo ndi apo pamasamba ochezera. Ali ndi maakaunti awo odzipatulira ochezera, komwe amacheza ndi mafani kudzera muzanzeru komanso zamasewera. Kuyanjana kumeneku ndi ogula kumathandiza kuti zilembo zikhale zogwirizana ndi nthawi ya digito yomwe chikhalidwe cha anthu chimakhala ndi gawo lalikulu pakupanga malonda ndi malonda.
Ngakhale ma Spokescandies a M&M adasinthika kwazaka zambiri, kutchuka kwawo sikunasinthe. Anthu otchulidwawa asanduka zithunzi za chikhalidwe, ndi malonda osawerengeka, zosonkhanitsa, ngakhalenso zovala zomwe zilipo kuti zigulidwe. Iwo aposa udindo wawo monga zinyalala wamba ndipo akhala mbali ya chikhalidwe chotchuka.
M'zaka zaposachedwa, mtundu wa M&M wasanthulanso njira zatsopano zolumikizirana ndi ogula poyambitsa makina a M&M Maker. Makinawa amalola ogula kuti asinthe ma M&M awo posankha mitundu, mauthenga, komanso kuwonjezera zithunzi kuti apange chinthu chapadera kwambiri. Makina Opanga a M&M amalowa mu chikhumbo cha ogula chomwe chikukulirakulira cha zomwe akumana nazo, ndikupangitsa kuti ikhale yofunikira pazowonjezera zamtundu.
Ponena za tsogolo la M&M Spokescandies, nthawi yokha ndiyomwe itiuze. Ndizotheka kuti Mars, Incorporated ipitiliza kukulitsa kutchuka kwa anthuwa kuti apange kampeni yotsatsa. Makina Opanga a M&M, okhala ndi zosankha zake, atha kupereka njira zowonjezera kuti mtunduwo ufufuze. Ndi mawonekedwe osinthika nthawi zonse otsatsa komanso zokonda za ogula, zidzakhala zosangalatsa kuwona momwe M&M ikupitilira kusintha ndikusintha ma Spokescandies omwe amawakonda.
Pomaliza, aM&M Spokescandiesasintha mosiyanasiyana m’mbiri yawo yonse. Kuyambira kukhazikitsidwa kwa otchulidwa atsopano mpaka kuchotsedwa kwakanthawi kwa omwe alipo, zithunzi zopeka za maswiti izi zakhalabe gawo lalikulu lazamalonda a M&M. Kukhazikitsidwa kwa M&M Maker Machine kwawonjezeranso gawo latsopano pamtunduwo, kupatsa ogula mwayi wosintha ma M&M awo. Ngakhale kusintha kungachitike, a M&M Spokescandies akupitilizabe kukhala ndi malo apadera m'mitima ndi m'malingaliro a ogula, kuwonetsetsa kuti mtundu wa M&M ukuyenda bwino.
Nthawi yotumiza: Aug-04-2023