M&Ms, maswiti ophimbidwa ndi chokoleti, akhala akusangalala ndi anthu mamiliyoni ambiri padziko lonse lapansi kwazaka zambiri. Zakhala zofunika kwambiri m’malo oonetsera mafilimu, m’njira zopititsira maswiti, ndi m’zikwama zachinyengo. Koma munayamba mwadzifunsapo zomwe Ms awiriwa aliM&Ms chokoleti maswitikuyimira? Munkhaniyi, tisanthula mbiri ndi kufunikira kwa zilembo ziwirizi ndikufufuza dziko lochititsa chidwi la M&Ms.
Magwero a M&M atha kuyambika koyambirira kwa zaka za m'ma 1940, nthawi ya Nkhondo Yachiwiri Yapadziko Lonse. Forrest E. Mars Sr., mwana wa woyambitsa Mars, Inc., anaona asilikali mu Spanish Civil War akudya timikanda tating'ono ta chokoleti tophimbidwa ndi chipolopolo cha shuga, chomwe chinalepheretsa chokoleticho kusungunuka. Mosonkhezeredwa ndi kuona kumeneku, Mars anapanga mtundu wake wa mikanda ya chokoleti imeneyi, imene anaitcha M&Ms, chidule cha 'Mars & Murrie's.'
Awiriwa a M&M akuyimira mayina a mabizinesi awiri omwe adathandizira pakupanga ma confectionery otchukawa.The 'Mars' mu M&Ms amatanthauza Forrest E. Mars Sr., pamene 'Murrie's amaimira William FR Murrie, pulezidenti wa Hershey's, yemwe anali ndi 20% gawo la M&Ms. Mgwirizano wapakati pa Mars ndi Murrie unalola kupanga M&Ms kuti kuchitike pogwiritsa ntchito chokoleti cha Hershey, chinthu chofunikira kwambiri chomwe chimapatsa M&Ms kukoma kwawo kosiyana.
Komabe, kuyanjana pakati pa Mars ndi Hershey sikunatenge nthawi. Chakumapeto kwa zaka za m'ma 1940, Mars adagula mtengo wa Murrie mukampani, motero adakhala mwini yekha wa M&Ms. Kulekana uku kunapangitsa kusintha kwakukulu mu Chinsinsi chaMakina opangira nyemba za M&Ms chokoleti. Mars adalowa m'malo mwa chokoleti cha Hershey ndikuphatikiza chokoleti chake, chomwe chikugwiritsidwabe ntchito mpaka pano. Kusintha kumeneku sikunangopangitsa kuti M&Ms ikhale yabwino komanso kukoma kwake komanso kupangitsa kuti Mars aziwongolera mbali iliyonse yakupanga.
Kwazaka zambiri, M&Ms asintha kangapo, kuphatikiza kukhazikitsidwa kwa zokometsera zatsopano, mitundu, ndi makope apadera. Zidutswa za chokoleti zokutidwa ndi maswiti zimapezeka mumitundu yowoneka bwino, iliyonse ikuyimira kukoma kosiyana. Mitundu yoyambirira inali yofiirira, yachikasu, yalalanje, yobiriwira, yofiira, ndi yofiirira. Komabe, phale lamitundu lakula pakapita nthawi kuti liphatikizepo mithunzi yowonjezera ngati buluu ndi mitundu ina yocheperako pazikondwerero zanyengo.
Kupambana kwa M&Ms sikumangokhalira kukoma kwake kosangalatsa komanso njira zake zanzeru zotsatsa. Mtunduwu umadziwika chifukwa cha zotsatsa zake zosaiŵalika komanso zoseketsa zokhala ndi zilembo za anthropomorphic M&Ms, zomwe zidayambitsidwa mu 1990s. Anthu otchulidwawa, monga Red ndi Yellow wokondeka, akopa anthu padziko lonse lapansi. Kukambitsirana kwawo mwanzeru komanso zochitika zoyipa zakhala gawo lofunikira pazithunzi zamtundu wa M&Ms.
M'zaka zaposachedwa, M&Ms yalandiranso kupita patsogolo kwaukadaulo. Chitsanzo chodziwika bwino ndi makina a M&M, chida chogulitsira chomwe chimagawira ma M&M makonda omwe ali ndi mauthenga, zithunzi, kapena ma logo. Makinawa amalola ogula kupanga mphatso zapadera kapena zotsatsira makonda. Kaya amagwiritsidwa ntchito paukwati, zochitika zamakampani, kapena ngati chikumbutso, makina a M&M akhala okopa kwambiri m'malo osiyanasiyana.
TheMakina a M&Mimagwira ntchito pogwiritsa ntchito matekinoloje apamwamba osindikizira kusindikiza inki yodyedwa molunjika pa chipolopolo chokhala ndi maswiti cha M&M iliyonse. Makinawa amatha kupanga masauzande a M&Ms pamphindi iliyonse, ndikupereka njira yachangu komanso yabwino yopangira zokonda makonda. Kuphatikiza pa makonda, makina a M&M amaperekanso mitundu yosiyanasiyana ya zokometsera ndi mitundu, zomwe zimalola makasitomala kupanga kuphatikiza koyenera kuti agwirizane ndi zomwe amakonda.
Kuyambitsidwa kwa makina a M&M kwasintha momwe anthu amalumikizirana ndi maswiti okondedwa awa. Sizinangowonjezera mwayi wosintha makonda komanso zikuwonetsa kudzipereka kwa mtunduwo pakupanga zatsopano komanso kukwaniritsa zosowa zomwe makasitomala ake akukumana nazo. Makina a M&M ndi umboni wa kutchuka kosatha komanso kusinthika kwa M&Ms pamsika wampikisano wama confectionery.
Pomaliza, awiriwa a Ms mu M&Ms amayimira Mars ndi Murrie, mabizinesi awiri omwe adagwira nawo gawo lofunikira popanga chokoleti chodziwika bwino ichi. M&Ms asintha kuchokera ku maswiti osavuta okutidwa ndi chokoleti kukhala chodabwitsa padziko lonse lapansi, ndi kukoma kwawo kosiyana komanso mitundu yowoneka bwino yomwe imakopa okonda maswiti padziko lonse lapansi. Kukhazikitsidwa kwa makina a M&M kukuwonetsanso kudzipereka kwa mtunduwo pakupanga zatsopano komanso kukhutiritsa makasitomala. Chifukwa chake nthawi ina mukadzasangalala ndi ma M&M angapo, kumbukirani mbiri yakale komanso luso lazopatsa chidwi izi.
Nthawi yotumiza: Aug-08-2023